Archive for June, 2008

24
Jun
08

Hi How Are You? Welcome To Retail

The NSW government will launch an online public survey in response to concern over the lure of the no deposit, no interest, no repayment schemes usually offered by many retailers selling expensive goods such as electrical and furniture.

State Minister for Fair Trading, Linda Burney, says her department needs to take action in an environment where interests rates are high and cashless consumers are turning to credit lenders.

“Consumers who don’t keep track of their debt and don’t pay it off by the due date can find themselves owing much more than the original price of the goods,” Ms Burney said in a statement.

The survey will collect information about people’s experiences, including whether they were told about the high fees attached to the deals.

“This online survey will feed into an information campaign and more importantly an examination to whether there needs to be more disclosure laws around this type of shopping,” she said.

So in summary- shoppers are stupid.

Before customers walk into a shop, they neglect to notice any signage employees have worked tirelessly to position on windows so that they grab one’s attention. Instead, customers like to argue why the ‘whole store isn’t 70 per cent off’.

There is one solution- read!

Empty-minded customers clearly do not understand the meaning of ‘up to’ and also ignore the fine print which explains that one must ‘spend over $199 to receive the gift with purchase’. These same people are probably the ones who actually believe Anna Coren gives a rat’s backside about which laundry powder they use.

These blind, ignorant and Winona-Ryder-inspired customers are the ones who do not admit they need help. Putting aside the obvious mental help required amongst these individuals, one will find it evidently clear that these people refuse to show they need assistance in finding price tags, size conversions and style cuts.

Firstly in regards to price tags, customer’s continually suffer from the Jamie Lynne Spears syndrome. That is, they are missing what is clearly in front of them. While customers are not engaged to a college drop-out who wants their money, customers are however missing price tags which are easily located if they exercised their mind even a few steps more than their daily exercise of five steps to the fridge to reach for more butter.

Other customers do not act passively and refuse help, but in contrast actively argue. Many of these simpletons adopt the façade of a seasoned shopper and a ‘regular’, but fail to comprehend the widely known size and cuts that are unique to any particular store. Sometimes even the mighty fall, admit it. Even Nicole Kidman made Bewitched.

Then there is conversational small talk. Retail employees who care about customer service will often ask three open-ended questions and begin with a “Hi how are you?” or a “You right?”

On the rare occasion where compliments are given to customers, it should be noted that compliments are overwhelmingly made on accessories such as scarves and necklaces. This is because compliments on ripped faux fur jackets and metallic denim are not worth conversation, let alone compliment.

In fact, most of the time sales assistants do not even understand what in Armani’s name customers are saying. In this way, customers are like politicians. The retail world needs customers to survive, but secretly hates them. However instead of writing hate mail to the media, sales assistants take it to the back room and discuss camel toes and wedgies over discounted coffees and Youtube.

This disdain is especially common towards the customers who go on a power trip every visit. These customers boss sales assistants around asking for the same thing in every possible size and every possible colour, unaware any size and any colour will not match them. It’s like trying to make Kirstie Alley look slim. Some people are just persistent …

Before leaving with security tags on their clothes and not stopping to the sound of alarms because of fat clots in their ears, customers attempt to bargain over designer labels.

Note to customers: Versace, Prada, Gucci, Fendi and the like are not Tara Reid. Their prices are high, remain high and are highly sought after.